Yahoo! Searchmonkey readies for Philippine launch

Filipino Web developers who want greater control over search results of Internet search pioneer Yahoo! will soon have that chance with the launch of Searchmonkey in the Philippines.

Cris Concepcion, Yahoo! Philippines business operations manager, said Searchmonkey allows site owners to customize their Yahoo search result listings by adding modules or applications on search engine results. These applications include images, deep links, reviews and even video.

“We provide the publishers control over how the search engine results or abstracts look like. We feel that the best people who can present an abstract are the source of the abstracts, which are the publishers of the websites,” he said at the two-day Search Engine Marketing Conference 2008 in Makati City, which started Tuesday.

SearchMonkey applications can be presented through enhanced results and infobars.
Once activated, a user searching for a restaurant on Yahoo! can see the enhanced results that will contain a site URL, a photo of the restaurant, a short description, links to other articles inside the site and even a review. Infobars, which appear directly below results, can include links to other resources.

In the US, Searchmonkey provides a gallery of different modules for the developers including a LinkedIn module for pictures and friends, a Wikipedia module for short descriptions and an Amazon module for reviews.

Concepcion said allowing publishers to “monkey around” with Yahoo! abstracts results in a richer experience for the consumer.

“One caveat is that Searchmonkey will not affect your search rankings so if you’re on page four, you still have to work on your search engine optimization. But if you’re on page one, this is a really exciting development especially if you’re a small or medium sized business trying to attract customers on the Web,” he said.

He said Searchmonkey will be a free service that will be offered initially to Web developers of most-visited sites such as ABS-CBN or Inquirer. A public rollout of Searchmonkey is expected either in the last quarter of 2008 or the first quarter of 2009, he added.

Another service that will soon be made available to local websites is the Build Your Own Search Service or BOSS. Concepcion said BOSS provides publishers and businesses a way to use Yahoo! search infrastructure and customize it so it can be valuable to their customers. He said that instead of a standard Yahoo! toolbar, the search service will not be branded but will allow developers to build and launch web-scale search products that utilize the entire Yahoo! Search index.

Eric Hsu, Yahoo! Search Marketing Southeast Asia senior manager for business development, said advertisers experienced an 89 percent increase in sales when they used search and display marketing at the same time. He said advertisers who used display got a nine percent increase in offline purchases while those who used search only got a 42 percent increase in sales.

He said an online campaign by Kentucky Fried Chicken in Yahoo! resulted in offline sales of KFC chicken fillet burgers that were 20 times higher than the actual cost of the campaign.

contest in SEO

An activity awarding prizes that challenges search engine optimization (SEO) practitioners to rank themselves among the major search engines such as Google, Yahoo, and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available. The organizing body of an SEO competition may hold the activity without promotion of a product or service in mind; or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites.

Enterprise Search Marketing

Enterprise Search Marketing, also known as Enterprise Search Engine Marketing, is a subset of Search Engine Marketing (SEM) that relates specifically to the implementation, management and measurement of SEM programs at scale – across a variety of business units, geographies, budgets, local languages, search engines and target audiences. As with Search Engine Marketing, there are three main methods: Search Engine Optimization (SEO), paid search engine advertising or pay per click advertising and paid inclusion.

There are several differences between SEM and Enterprise Search Engine Marketing (ESEM),

1.) The requirement for enterprise-class SEM tools and SEM software solutions to enable organic optimization, search campaign management and ROI analysis at scale.

2.) The increased need for well-documented business process, communication and coordination across diverse and disparate teams and stakeholders.

3.) A unified education plan to ensure consistent and ongoing application of search best practices at the enterprise level.

source:wikipedia

website linking- its methods

Here are the methods that i got from the research I’ve conducted about website linking!!! I hope these would help you in terms of choosing the way of linking you’d like to engage on, but just bear in mind that it should be beneficial on your website.

Reciprocal linking

A mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: David and Goliath have websites. If Goliath’s website links to David’s website, and David’s website links to Goliath’s website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

Three way linking

Three way linking (siteX-> siteY -> siteZ -> siteX) is a special type of reciprocal linking. The attempt of this link building method is to create more “natural” links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Automated linking

In order to take advantage of the need for inbound links to rank well in the search engines, a number of automatic link exchange services have been launched. Members of these schemes will typically agree to have several links added to all their web pages in return for getting similar links back from other sites.

Link exchange

An alternative to the automated linking above is a link exchange forum, in which members will advertise the sites that they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them. The links generated through such services are subject to editorial review.

One way link

Used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one way” in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links. An effective way to build this type of one way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author’s URL. When publishers use these articles, those one-way links help authors increase their page rank.

Multi way linking

Technique used for website promotion whereby websites may create similar one way links that each involves 3 or more partner sites. This provides each website with a one way non-reciprocal link. This technique has evolved from reciprocal linking. According to Google and Yahoo, the latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one-way) links. The term multi way simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. Other means of linking that may increase your web presence may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partners website.

web traffic measuring- tips to increase site visitors

Web traffic is measured to see the popularity of web sites and individual pages or sections within a site. Web traffic can be analyzed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. Tracking applications external to the web site can record traffic by inserting a small piece of HTML code in every page of the web site. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more. Web traffic is also sometimes measured by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage.

When monitoring web traffic these are the following types of information are often collected

1. - The number of visitors
2. - The average number of page views per visitor – a high number would indicate that the average visitors go deep inside the site, possibly because they like it or find it useful. Conversely, it could indicate an inability to find desired information easily.
3. - Average visit duration – the total length of a user’s visit
4. - Average page duration – how long a page is viewed for
5. - Domain classes – all levels of the IP Addressing information required to deliver Webpages and content.
6. - Busy times – the most popular viewing time of the site would show when would be the best time to do promotional campaigns and when would be the most ideal to perform maintenance
7. - Most requested pages – the most popular pages
8. - Most requested entry pages – the entry page is the first page viewed by a visitor and shows which are the pages most attracting visitors
9. - Most requested exit pages – the most requested exit pages could help find bad pages, broken links or the exit pages may have a popular external link
10. - Top paths – a path is the sequence of pages viewed by visitors from entry to exit, with the top paths identifying the way most customers go through the site
11. - Referrers; The host can track the (apparent) source of the links and determine which sites are generating the most traffic for a particular page.

S-E-O

The best marketing strategy to make your site be well-known is optimizing it by using the best search engines that are widely present in the internet.

Search Engine Optimization is one of the most productive and effective way to do when engaging a business over the internet. To generate a traffic in a website is the most important factor to consider, because once your website, blog and forum is search through the search engines and is listed or shown in the top 10 sites, it will be very beneficial because the customers will be sure that the quality and quantity of you site is inevitable. In terms of competition, it is so reliable to select a search engine optimization in promoting your business. Optimizing a website has two parts the on-page and off page optimization and these parts are composed of you sites title, keywords, tags. The three are also called META tags which has great part in your website popularity, it is considered as the simplest way to optimize a website, but this is the first thing to consider when you want your business to stay on top is to create a good visible content because before your site is viewed by the customers the first audience is the search engine, so better use the right keywords in your website so that the efforts you had will not be wasted. Another good fact about SEO is that most of the global internet users usually tend to direct their search using search engines to find the information that they need. So what better way to promote your business is doing the best search optimization technique to maintain the good page rank, because the higher page rank you’ll site has the better productivity and profitability it will give back to your business.

Business Process Outsourcing

Business process outsourcing is one of the well-recognize market in the business industry or companies today, through its main role of giving a particular company a smooth operation in its processes.

The well-known business process outsourcing provider is India, but here in the Philippines, particularly in Davao, I found a website that offers great Business Process Outsourcing , a company that is globally competitive with its visitors and customers coming from different parts of the world, surely this is one of the leading BPO providers in the Philippines, with its variety of services like the technical researching, logistics, shipping, customs duties or revenue verification you’ll be sure that the products or services you avail and expected to have will be dealt substantially for your satisfaction, but wait there’s more they also offer an inventory maintenance, shipping records maintenance and human resource that you as a buyer or customer could increase or enhance your company’s flexibility on its business processes.

BPO is divided into two categories the back an front office outsourcing which this company BPO vendor offers and under this categories are the off-shore and near-shore sourcing which is undeniably the biggest factor for certain company to be recognize in the business industry today, because not only it does this company can provide the processes in the country but the services is widely extended outside the company’s country location to every customer or BPO buyer who needs to improve they’re business process in order for them to be cost effective and be competitive in the market world.

Outsource IT Provider

When we say provider it means that it gives you what you need and what you deserve to have given the circumstances, but in the world of e-business there is a very familiar term named outsourcing. It’s basically a term given to a professional outsourcing company or freelancers who gives their services by way of doing something beneficial to their client’s business. In outsourcing the common services which they provide are the following Web, SEO and SMO, Multimedia, Backroom Support, BPO.

Web Services technically it involves web sites whether it’s static or dynamic, also an E-commerce website wherein firms are categorizing the variety of products or services for a cheaper and more efficient distribution in the internet, or what we also know as online buying.

Software Development is the most delicate part of outsourcing it includes the customer support and development support, software quality assurance and game development. This services requires a lot of skills and knowledge, that’s why its good to deal this with the professional outsource provider whose got the expertise in this field.

Search Engine Optimization and Social Media Optimization Services- these kinds of services are the one behind the high rank search result of a certain site and because of optimizing you’ll be able to gain traffic or visitors in your site, which probably could turn into a client. In SMO it’s a way of engaging yourself from the societies online like by doing a social book marking from the sources like del.icio.us.com and digg.com who gives every website an opportunity to be exposed publicly in the electronic world because the more visitors reading your site it means your social optimization technique is doing well.

Multimedia Designs involves the video editing, corporate logo/brochure design and imaging, and the most applied 3d multimedia audio/video design using the application flash and autocad for the cad engineering design.

Backroom Support Services who handles the general accounting services like Bookkeeping, Regular & special financial reports, Profit and cash flow forecast, Business planning and budget, Payroll Administration Outsource for accounting department, Accounts Payable Process, Accounts Receivable Process, Fixed Asset and Capital Accounting, Payroll Processing these services can be conducted either online or offline.

Business Process Outsourcing services engages in the world of shipping, logistics, custom verification, and other processes that involves the transfer of products from one country to another with the addition of human resource and technical researches.

It is really amazing how broad outsourcing could be and if an Outsource IT provider has these services and more, you better seize the opportunity to be given these one of a kind services that this Outsource IT Provider can offer.

Outsource SEO-your on the go!

Business over the internet is associated with websites that has good and user friendly environment and content, but even though your site has this qualities but does not appear in the top 30 search in the search engines will only have poor number of visitors and customers, and the sad thing is, your goal of an outburst income will only fall into squander. So to avoid this dilemma, all you need is a good advertisement and its investing into what we call outsource search engine optimization.

SEO Outsourcing is defined to be as the cost-effective way to advertise you website. Why do we need to outsource our business? It’s because clients nowadays are judging a certain site based on its high ranking from the search engines like Google, Yahoo, Msn, the higher you belong in the search queries, the more opportunity you’re business will receive. But in outsourcing you have to consider many things such as the outsource provider or the SEO company or professionals that will handle your site that they must meet some qualifications of a best quality SEO outsource provider. First thing you should ask is if they have practice vital web site usability, good marketing strategy experience, and they should also know how to manage the changing algorithms of the search engines because it’s important for your site to remain on top. If the provider you’ve chosen will eventually exceed much from these qualifications, then don’t waste time and make settle agreements, because if you’re now ready to outsource your business and see for yourself the benefits by having an incredible page ranking and page 1 search engine results by means of SEO outsourcing, then make some move that you’ll surely won’t regret.

Outsource Web Development

The way things are going all advertisers who aim to enter the world of online advertising needs to have a well-developed website in order to compete and dominate the internet marketing world.

The Web development marketplace had been here for quite long and still advancing its way on top upon playing a great part in providing the company’s the website of their choice. It is clearly foreseeable that Web Development will continue to climb greater heights in dominating the field of IT. Here in the Philippines, I bet there are lots of multi-talented individuals are making money through web development. Becoming one of them you need to have skills in Information Technology (IT) like knowing or mastering the programming languages that are indeed very useful in a web developer’s career, but in order to be properly guided in this area, I think its better to deal with a topmost outsource web developers where you will have the wide selection of websites to be developed from making static web pages to the complicated yet very useful and profitable dynamic web pages. There are lots of well-established companies who are engaging in Web development, and for a client like you who now considers having or choosing a certain outsourcing company to develop your website here is the company I can recommend it’s the Outsource Information Technology to the Philippines where the trusted customers are satisfied to the available services that they offer like Static Web Sites, Dynamic Web Sites (for Intranet applications),E-Commerce Web Site ,PHP Web Sites ,ASP .Net Web Sites , C#.NET,PHP,VB Script, JavaScript, CGI Perl, HTML,DHTML,SHTML,XML/XSL WML Script, Macromedia Flash Action Scripting languages Web Content Writing. Whoa, amazing isn’t it? Sure they do, so do want your website to be a top to beat one among your competitors? Then you are just a click away to have or own it.